Without a doubt, COVID-19 has transformed our industry. We’ve mastered some skills we really didn’t want to have, like cancelling events. At the same time, we accelerated and mastered our online digital event skills in order to keep our audiences informed and connected. So, what now? In recent blogs, I’ve shared a lot about hybrid[...]

This blog is the third in a series I am presenting on sponsorship. I have shared information about how Sponsorships Start with Relationships and why you need to Think About Sponsorships Yesterday. Today we explore exciting sponsorship opportunities to offer in exchange for their participation. Sure, their logo will be included on the website, newsletters,[...]

In my last blog I shared how Sponsorships Start with Relationships. I highly recommend reading that blog before you read this one as it’s a great primer for what I share here. Just like the events you plan, relationships take time, care and nurturing. Here are some thoughts on how to take your sponsorships up[...]

Finding sponsors is not easy. It takes a lot more than a brochure and a good story. Setting the foundation for a relationship is the best ways to start and is key to creating a sustainable sponsorship process. Spend more time cultivating relationships now and you’ll spend less time chasing that next dollar down the[...]

The pandemic created a lot of pivots into the digital space. And while marketing has always been a big part of the event planning equation, it is even more so today, especially as digital marketing continues to move to the front of the line. There are many things to consider when partnering with the ideal[...]

Not that the airlines are going to go all Mean Girls on us. But these days, proof of a COVID vaccination and/or a negative COVID test is necessary for gaining access to your seat in the plane’s cabin. Airports are stepping up to the challenge by offering rapid COVID testing on the spot. For many[...]