Finding sponsors is not easy. It takes a lot more than a brochure and a good story. Setting the foundation for a relationship is the best ways to start and is key to creating a sustainable sponsorship process. Spend more time cultivating relationships now and you’ll spend less time chasing that next dollar down the[...]

The pandemic created a lot of pivots into the digital space. And while marketing has always been a big part of the event planning equation, it is even more so today, especially as digital marketing continues to move to the front of the line. There are many things to consider when partnering with the ideal[...]

Not that the airlines are going to go all Mean Girls on us. But these days, proof of a COVID vaccination and/or a negative COVID test is necessary for gaining access to your seat in the plane’s cabin. Airports are stepping up to the challenge by offering rapid COVID testing on the spot. For many[...]

Pre-Covid we held some very large events. Some were so huge they would take over an entire city. And though the vaccines are serving as a light at the end of the tunnel, we are still in the time of Covid and must remain mindful of all we do. One thing a planner can do[...]

As we move into warmer weather, and open up to live meetings, the great outdoors is looking like a great way to meet. Offer a breath of fresh air to your participants with these ideas: First and foremost, be sure to contact the Convention and Visitors Bureau of the area(s) you wish to consider for[...]

Happy St. Patty’s Day Meeting Planner! And yes, after a harrying year, you are definitely in need of less Covid and more 4-leaf clover. Covid knocked us down a bit, but the events industry is filled with resilient and creative people. We stood up to the challenge, we hung in there and now we’re seeing[...]