An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

What Now?

Event Planning Advice

What now

Without a doubt, COVID-19 has transformed our industry. We’ve mastered some skills we really didn’t want to have, like cancelling events. At the same time, we accelerated and mastered our online digital event skills in order to keep our audiences informed and connected. So, what now? In recent blogs, I’ve shared a lot about hybrid… Read more

Sponsorship Opportunities

Event Planning Advice

Sponsorship

This blog is the third in a series I am presenting on sponsorship. I have shared information about how Sponsorships Start with Relationships and why you need to Think About Sponsorships Yesterday. Today we explore exciting sponsorship opportunities to offer in exchange for their participation. Sure, their logo will be included on the website, newsletters… Read more

Think about Sponsorship Yesterday

Event Planning Advice

Sponsorship

In my last blog I shared how Sponsorships Start with Relationships. I highly recommend reading that blog before you read this one as it’s a great primer for what I share here. Just like the events you plan, relationships take time, care and nurturing. Here are some thoughts on how to take your sponsorships up… Read more

Planning + Marketing Sitting in a Tree

Event Planning Advice

marketing

The pandemic created a lot of pivots into the digital space. And while marketing has always been a big part of the event planning equation, it is even more so today, especially as digital marketing continues to move to the front of the line. There are many things to consider when partnering with the ideal… Read more

The Great Outdoors

Event Planning Advice Site Selection

outdoors

As we move into warmer weather, and open up to live meetings, the great outdoors is looking like a great way to meet. Offer a breath of fresh air to your participants with these ideas: First and foremost, be sure to contact the Convention and Visitors Bureau of the area(s) you wish to consider for… Read more

Luck O’ The Meeting Planner

Meeting Planning Experience

meeting planner

Happy St. Patty’s Day Meeting Planner! And yes, after a harrying year, you are definitely in need of less Covid and more 4-leaf clover. Covid knocked us down a bit, but the events industry is filled with resilient and creative people. We stood up to the challenge, we hung in there and now we’re seeing… Read more

So Many Pod-abilities

Technology

podcasting

When it comes to your events, there are so many pod-abilities. That’s right! Adding a podcast audio component to your event is a great way to make the most of your content and further connect with your audience, be it live or virtual. The popularity of podcasts has a lot to do with accessibility. A… Read more