An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

Sponsors Need You

Event Planning Advice

They do! Your well-planned, well-attended events are an amazing opportunity for companies to be seen by a captive audience. Here are some ideas to get them excited and wanting to be a sponsor! Swag Bag: This is a mainstay at most events, but don’t miss the importance of this opportunity for sponsors. People love bags… Read more

PSL ASAP

Fun

On August 27, 2019, the news was filled with a lot of spicy big news! Starbucks, that place we all love, the king of coffee, the lord of lattes, was bringing back the PSL. Yes, on August 27th, pre-fall-before-autumn-Christmas-items-soon-to-follow, PSL has returned to its throne-worthy domain! We want to make fun of it because it… Read more

Your Attendees Could Be in a Pickle(ball)

Event Planning Advice Fun

Pickleball is rising in popularity. It’s easy to learn, great for people of all ages and abilities and was created with fun in mind – making it the perfect activity for your attendees. While golf and other sports are still popular, not everyone is interested in such activities. Pickleball, on the other hand, is relatively… Read more

Back to School

Fun Technology

Backpacks are flying off the shelves, parents are both happy and sad that the kids are soon back to school, schedules are being updated, sleep schedules are being disrupted and soon yellow buses will take to the streets delivering students to class. It is back to school time! Whether you graduated not too long ago… Read more

Give ‘Em a Good Snack

Attendee Experience Event Planning Advice

snack

Snacks are big part of meetings, but sometimes the snacks are not exactly portable. Portability is important. Attendees may be carrying items received from other attendees, meeting notes and various items gathered at breakout sessions. Here are some ways to ensure that your snack offerings are truly pick-up-and-go: Trail Mix: Trail mix is a great… Read more

And Then the Millennials Grew Up

Attendee Experience

millennials

We think we know everything about the Millennials, but in case you still have an image in your head of young 20-somethings, realize that they are getting married, having babies, buying homes and attending your meetings. The Millennials are a big group, there are 75 million of them and they make up nearly a quarter… Read more

Walk a Conference in Their Shoes

Attendee Experience

It’s one thing to plan a meeting, but a whole other to experience it. A recent article from MeetingsNet really struck me. The article called for meeting planners to take some time to walk in their attendees’ shoes; or as they called it, to perform a “sensory exposure audit.” The idea is to walk the… Read more

Genie Wanted

Travel and Hospitality

If you were to find a lamp and that lamp just happened to contain a genie and that genie offered you three wishes, what would your three wishes be? With the new Aladdin movie hitting the screens, we will inevitably find ourselves pondering this question. People may wish to wish for a billion dollars, a… Read more

Yay Swag!

Event Planning Advice

When attendees score your swag, you want them to hold onto it – you want it to make them say, “Yay!” And there is some really cool new swag showing up on the scene. Let’s take a look at some to-be-logo-ed items for your next show. Bottle It: Water bottles are still hot! Well, and… Read more