This blog is the third in a series I am presenting on sponsorship. I have shared information about how Sponsorships Start with Relationships and why you need to Think About Sponsorships Yesterday. Today we explore exciting sponsorship opportunities to offer in exchange for their participation. Sure, their logo will be included on the website, newsletters… Read more

In my last blog I shared how Sponsorships Start with Relationships. I highly recommend reading that blog before you read this one as it’s a great primer for what I share here. Just like the events you plan, relationships take time, care and nurturing. Here are some thoughts on how to take your sponsorships up… Read more

Finding sponsors is not easy. It takes a lot more than a brochure and a good story. Setting the foundation for a relationship is the best ways to start and is key to creating a sustainable sponsorship process. Spend more time cultivating relationships now and you’ll spend less time chasing that next dollar down the… Read more

The pandemic created a lot of pivots into the digital space. And while marketing has always been a big part of the event planning equation, it is even more so today, especially as digital marketing continues to move to the front of the line. There are many things to consider when partnering with the ideal… Read more

Not that the airlines are going to go all Mean Girls on us. But these days, proof of a COVID vaccination and/or a negative COVID test is necessary for gaining access to your seat in the plane’s cabin. Airports are stepping up to the challenge by offering rapid COVID testing on the spot. For many… Read more

Pre-Covid we held some very large events. Some were so huge they would take over an entire city. And though the vaccines are serving as a light at the end of the tunnel, we are still in the time of Covid and must remain mindful of all we do. One thing a planner can do… Read more

As we move into warmer weather, and open up to live meetings, the great outdoors is looking like a great way to meet. Offer a breath of fresh air to your participants with these ideas: First and foremost, be sure to contact the Convention and Visitors Bureau of the area(s) you wish to consider for… Read more

Happy St. Patty’s Day Meeting Planner! And yes, after a harrying year, you are definitely in need of less Covid and more 4-leaf clover. Covid knocked us down a bit, but the events industry is filled with resilient and creative people. We stood up to the challenge, we hung in there and now we’re seeing… Read more

When it comes to your events, there are so many pod-abilities. That’s right! Adding a podcast audio component to your event is a great way to make the most of your content and further connect with your audience, be it live or virtual. The popularity of podcasts has a lot to do with accessibility. A… Read more