An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

Give ‘Em a Good Snack

snack

Snacks are big part of meetings, but sometimes the snacks are not exactly portable. Portability is important. Attendees may be carrying items received from other attendees, meeting notes and various items gathered at breakout sessions. Here are some ways to ensure that your snack offerings are truly pick-up-and-go: Trail Mix: Trail mix is a great[...]

And Then the Millennials Grew Up

millennials

We think we know everything about the Millennials, but in case you still have an image in your head of young 20-somethings, realize that they are getting married, having babies, buying homes and attending your meetings. The Millennials are a big group, there are 75 million of them and they make up nearly a quarter[...]

Walk a Conference in Their Shoes

It’s one thing to plan a meeting, but a whole other to experience it. A recent article from MeetingsNet really struck me. The article called for meeting planners to take some time to walk in their attendees’ shoes; or as they called it, to perform a “sensory exposure audit.” The idea is to walk the[...]

Is Your Event Ready for the Sober Curious?

More and more people are drinking less and less. There’s a new trend that is bellying up to the bar as of late. Here is your primer on becoming fluent in the “sober curious” movement. Not drinking: The movement is more about promoting health and wellness. The thought behind is that just because you are[...]

Drone On: Using Drones at Your Events

drone

Drones have been around awhile, but their uses continue to grow each and every day. Before you take to the skies there a few IMPORTANT rules and regulations you should definitely be aware of, check out this article on MeetingsNet for the facts. Before the Event: Use drones to capture footage to promote your event,[...]

Food and Drink Trends 2018

trends

Last year I shared some food and drink trends for 2017; these included healthier sodas, new and interesting teas, and “free” food as in dairy-free, gluten-free and allergen-free. As we close out the taste bud trends of this year, let’s take a look at what’s in store for 2018. Meat alternatives are going mainstream. Look[...]

Let’s Go on a Data – or – How to Stay Attractive to Attendees

data

You can dress up your event with amazing décor, send out the most enticing and eye-catching invitations, book amazing speakers and more, all to charm attendees into showing up to your event. But how do you keep them coming back again and again? Data! The more data collected, processed and put into play, the better[...]

(New) Kind of a Swag

swag

It’s time for a Swag Update meeting planners. Now swag this – rather than fill up a bag of with stuff, much of which could end up in a land fill, there is a way to provide awesome swag that does not require your attendees to haul around extra weight nor take up space in[...]

How Engaging

engaging

There are many way to foster learning and engagement at your next conference. Creating a vibrant and memorable learning experience does not have to be costly or difficult. Here are a few super easy to implement ideas for you: Collaborate: Passive listening is no longer as popular with modern day meeting participants as it used[...]

Speaking of Content

content

Content is an important ingredient. We blog (I’m doing so right now!), we make videos, we post and post more, we share information on our profiles – and all of this adds up to your audience understanding the many facets of you and what you do. When it comes to events, content is the draw.[...]