An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

Let’s Go on a Data – or – How to Stay Attractive to Attendees

data

You can dress up your event with amazing décor, send out the most enticing and eye-catching invitations, book amazing speakers and more, all to charm attendees into showing up to your event. But how do you keep them coming back again and again? Data! The more data collected, processed and put into play, the better[...]

(New) Kind of a Swag

swag

It’s time for a Swag Update meeting planners. Now swag this – rather than fill up a bag of with stuff, much of which could end up in a land fill, there is a way to provide awesome swag that does not require your attendees to haul around extra weight nor take up space in[...]

How Engaging

engaging

There are many way to foster learning and engagement at your next conference. Creating a vibrant and memorable learning experience does not have to be costly or difficult. Here are a few super easy to implement ideas for you: Collaborate: Passive listening is no longer as popular with modern day meeting participants as it used[...]

Speaking of Content

content

Content is an important ingredient. We blog (I’m doing so right now!), we make videos, we post and post more, we share information on our profiles – and all of this adds up to your audience understanding the many facets of you and what you do. When it comes to events, content is the draw.[...]

Summer It: Bring Summer to Your Next Event

summer

It is summer and are you ready for your summer events? Make sure to Summer It with these hot ideas! Color It: Think bright yellows, pinks, greens and blues. Incorporate these colors into your décor, invitations, digital media visuals and more. Theme It: Luaus are still a hit. Think flamingos, pineapples, alohas and donuts. Pool[...]

No More NS at the GS Part 2

session

Last week I shared some tips for ensuring that your GS, General Session, is a have-to-be-there affair. Here are some more tips for ensuring that those RSVPs show up! Ask: If no shows are a past issue, reach out to past no shows and ask them for feedback. This may provide you with all you[...]

No More NS at the GS

GS

We all know how important RSVPs are to an event. They help to determine how much F&B and staff will be required. It speaks to the effectiveness of the event marketing, if the needs of the industry are being met and if the content provided is of value. And then, there are the No Shows[...]

Ice Ice Baby

icebreakers

I’ve been thinking about ice as my area has been covered in it lately. This is, therefore, the perfect time to talk Icebreakers! Icebreakers are great for initiating conversation and shortening the time between strangers to conference friends. Here are some ideas for you to use at your next event. Post-It: Ask a question and[...]

I See Food and Drink in Your Future

food and drink

As we wave goodbye to 2016, and say hello to 2017, we turn our eyes to our stomachs. For what kind of meeting planner would we be if we did not feed our attendees, and feed them well, and also introduce them to the cool new food trends of now. Here are some items and[...]

How to Speak Attendee

attendee

I may not know another language, but after over 20 years of participating in some way, shape or form in the meeting planning space, I have learned how to speak attendee. Today I thought I’d share with you translations of your what your attendees may actually be saying. This event was better than I thought[...]