A Micro-influencer is an individual that has less than 10K followers, though some reports share a scale that goes anywhere from 1K on up to 100K followers. What a micro-influencer lacks in audience, they make up for in influence to a niche market. Plus, they tend to be more accessible and authentic and come with[...]

Contracts? We sign a lot of them. And while we understand their importance, we also know they can be a challenge. Each contract must be gone over a few times, negotiated and signed. Here are some thoughts on how to ensure you’re not giving away the farm. Think of it as an ongoing process: Each[...]

They do! Your well-planned, well-attended events are an amazing opportunity for companies to be seen by a captive audience. Here are some ideas to get them excited and wanting to be a sponsor! Swag Bag: This is a mainstay at most events, but don’t miss the importance of this opportunity for sponsors. People love bags,[...]

Pickleball is rising in popularity. It’s easy to learn, great for people of all ages and abilities and was created with fun in mind – making it the perfect activity for your attendees. While golf and other sports are still popular, not everyone is interested in such activities. Pickleball, on the other hand, is relatively[...]

Snacks are big part of meetings, but sometimes the snacks are not exactly portable. Portability is important. Attendees may be carrying items received from other attendees, meeting notes and various items gathered at breakout sessions. Here are some ways to ensure that your snack offerings are truly pick-up-and-go: Trail Mix: Trail mix is a great[...]

More and more people are drinking less and less. There’s a new trend that is bellying up to the bar as of late. Here is your primer on becoming fluent in the “sober curious” movement. Not drinking: The movement is more about promoting health and wellness. The thought behind is that just because you are[...]

When attendees score your swag, you want them to hold onto it – you want it to make them say, “Yay!” And there is some really cool new swag showing up on the scene. Let’s take a look at some to-be-logo-ed items for your next show. Bottle It: Water bottles are still hot! Well, and[...]

I had once heard an informal statistic that 40% of a meeting planner’s time is spent in the site selection process. In all reality, meeting planners do not need a statistic to understand how much time is spent on this particular area. It takes a lot of time to find the venue to meet all[...]

Get ready to wow your audiences with all the new A/V goodies hitting the scene in 2019. A bit of light can go a long way! And don’t forget to add in a dose of hologram and AI. Learn more here! Go for Gobo: A gobo is a stencil or template that is placed inside[...]