An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

Travel Safety: The Science of the Controlled Environment

controlled environment

Seasoned meeting planners know that there is only so much we can control. That said, there is also SO MUCH that is actually is within our control, even in this time of COVID. Scientific research has been conducted on the efficacy of current approaches to limiting the spread of the virus. It’s definitely worth a[...]

Variables and Variants

variable

At this very moment there are many variables – and variants – to take into consideration. Event planning and management has always been challenging. Now it’s beyond challenging; there are many unknowns, and a lot of conflicting and confusing information coming at us from every platform. It’s a wonder any of us can even plan[...]

To Mask or Not To Mask

This pandemic is not going to end anytime soon. Event Managers are tasked with keeping up with the latest information, which includes the ever-looming, ever-changing, ever-challenging question of when to include mask mandates and what do they look like. Here are some resources for you: The CDC website is a good start. At their site[...]

What Now?

What now

Without a doubt, COVID-19 has transformed our industry. We’ve mastered some skills we really didn’t want to have, like cancelling events. At the same time, we accelerated and mastered our online digital event skills in order to keep our audiences informed and connected. So, what now? In recent blogs, I’ve shared a lot about hybrid[...]

Sponsorship Opportunities

Sponsorship

This blog is the third in a series I am presenting on sponsorship. I have shared information about how Sponsorships Start with Relationships and why you need to Think About Sponsorships Yesterday. Today we explore exciting sponsorship opportunities to offer in exchange for their participation. Sure, their logo will be included on the website, newsletters,[...]

Think about Sponsorship Yesterday

Sponsorship

In my last blog I shared how Sponsorships Start with Relationships. I highly recommend reading that blog before you read this one as it’s a great primer for what I share here. Just like the events you plan, relationships take time, care and nurturing. Here are some thoughts on how to take your sponsorships up[...]

Sponsorships Start with Relationships

Sponsorship

Finding sponsors is not easy. It takes a lot more than a brochure and a good story. Setting the foundation for a relationship is the best ways to start and is key to creating a sustainable sponsorship process. Spend more time cultivating relationships now and you’ll spend less time chasing that next dollar down the[...]

Planning + Marketing Sitting in a Tree

marketing

The pandemic created a lot of pivots into the digital space. And while marketing has always been a big part of the event planning equation, it is even more so today, especially as digital marketing continues to move to the front of the line. There are many things to consider when partnering with the ideal[...]

Maximize your Micro-Experiences

Micro-Experiences

Pre-Covid we held some very large events. Some were so huge they would take over an entire city. And though the vaccines are serving as a light at the end of the tunnel, we are still in the time of Covid and must remain mindful of all we do. One thing a planner can do[...]

The Great Outdoors

outdoors

As we move into warmer weather, and open up to live meetings, the great outdoors is looking like a great way to meet. Offer a breath of fresh air to your participants with these ideas: First and foremost, be sure to contact the Convention and Visitors Bureau of the area(s) you wish to consider for[...]