An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

Speaker Success

speaker

Yay you! You have found the perfect speaker for your event! Now what? Now is the time to make sure the lines of communication are open and clear so that the speaker is on the same page and knows exactly what to expect. Make sure that awesome speaker can truly shine with these tips: Customize:[...]

Let’s Go on a Data – or – How to Stay Attractive to Attendees

data

You can dress up your event with amazing décor, send out the most enticing and eye-catching invitations, book amazing speakers and more, all to charm attendees into showing up to your event. But how do you keep them coming back again and again? Data! The more data collected, processed and put into play, the better[...]

How to Be Heard – Marketing Your Event

You have amazing content, you are all set to keep that audience engaged and now you need to let everyone know that this event is happening. It’s time to go to market, meeting planner! And yes, the marketing world is big, it can be confusing and it can feel like no one is listening to you[...]

Hurricane Havoc

weather

Meeting planners have to rely on so much that is simply beyond their control. A biggie, especially as of late, is weather. When big weather wreaks havoc on an area, the fallout can result in everything from devastating to annoyingly time consuming. In the case of a hurricane, as the waters subside, clean-up and restoration[...]

WiFi Conundrum: Keeping Attendees Connected

wifi

Last week I shared information about how to stay safe while on public WiFi. As much as we love WiFi, it is also a point of contention with us meeting planners. We all know one thing for sure – our attendees want and need WiFi. Those that come to our events are expecting strong connections,[...]

Safety Features Part 2

safety

Recently, I shared information regarding security during travel from an interview with Robert Riesmeyer of Traveling Aware. As a meeting planner, the responsibility extends beyond personal safety to the safety of attendees. In fact, it is becoming increasingly important for companies to focus on this issue. The U.S. Department of Labor, through the general duty[...]

No More NS at the GS Part 2

session

Last week I shared some tips for ensuring that your GS, General Session, is a have-to-be-there affair. Here are some more tips for ensuring that those RSVPs show up! Ask: If no shows are a past issue, reach out to past no shows and ask them for feedback. This may provide you with all you[...]

Hoppin’ Down the (Colorful) Bunny Trail

colorful

When I gaze down the bunny trail I see tulips, bunnies and Easter baskets ready to be filled with delightful and colorful Easter eggs. Get your baskets ready! Today we are going to hop down that trail and find some wonderful meeting planner advice. Green: Green is a popular color with meetings planners! We are[...]

Oh Nuts, Budget Cuts

Budget

Meeting planners are often called to do a whole lot with less – thank goodness we are rather miraculous and savvy beings! Here are some great ideas for how to stretch the dollars when you are in an oh-nuts-budget-cuts situation. Shop Around: Talk to several vendors so you get a feel for pricing. Make sure[...]

The (Correct) Envelope, Please

Oscars

Oh my, the Oscars – the glitter, the glam, the stars, the lights, and last but certainly not least, the SHOES – it’s an evening that is well planned and well executed each year. Yes, you know where I am going here, for even Oscar has a few blemishes and we all witnessed it last[...]