An Independent HelmsBriscoe Associate | 636-678-7661 | jstone@helmsbriscoe.com

Jill Stone

Your Meeting Matchmaker Fairy Godmother

Innovation Information

I recently returned from IMEX, which is America’s worldwide exhibition for incentive travel, meetings and events. The conference took place in Las Vegas last month (October 2014). One of the most interesting parts of the event was a competition where 10 startups were invited to showcase their technology on the trade show floor. The winner[...]

Be Seen at a Conference, Part 2: During and After

be seen conference part 2

In my last blog, I discussed what to do before an event in order to prepare for positive media attention. Now we are going to see what you need to do during and after the event. During The Conference While the conference is happening, you need to be working it. Make it a point to[...]

Be Seen at a Conference, Part 1: Before

Conferences are expensive. There are costs for the booth, flight and hotel room costs, booth design, swag and marketing and more. With this sort of expense, wouldn’t it be awesome if you could really make a go of it and be seen? By the media, no less? For this to happen you need a plan[...]