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Jill Stone

Your Meeting Matchmaker Fairy Godmother

Thinking Outside the Booth

in: Attendee Experience Event Planning Advice

Tradeshows continue to be a viable way to market your company, but if you are going to make any sort of an impact, it is time to think outside the booth.

  1. trade-show-boothComfy Room: Providing a comfy space for attendees to sit, talk and rejuvenate will definitely set you apart, as well as provide more face time between the attendees and those working your booth. Consider including a charging station for phones, iPads and laptops.

  2. Be Seen Big Time: A big sign that can be seen from around the room will get noticed and draw all eyes toward you.  Think color, think a tag line that makes them curious enough to put you on their “to visit list” and make sure you can deliver on the intrigue you have created!

  3. Invite Invite Invite: Invite them via an email, invite them from your social media, invite them with a direct mail piece. They are bound to pay attention to one of those invites.

  4. Be Relevant: If you are planning to run an email marketing campaign around the tradeshow, that’s fine, but each email should contain good, interesting and relevant information to those on your list. One reminder email after another is going to feel spammy and bothersome.  Instead, infuse those emails with useful information about the show, pump up the excitement about what exclusive content you will be sharing, talk about places to eat around the area, and information about the venue, etc.

  5. Use QR Codes: And use them in interesting ways. Use QR Codes on your invite, with a special message, video, tip, etc. Take pictures throughout the show, put them together in a video, add some music and a message – use this to create a Thank You note with the QR Code that links to the video – great keepsake for attendees! You can easily make your own videos using Animoto.

Your company can shine at the next tradeshow just by using these fresh ideas to make you more noticeable and worth the attendees time!

*Thank you to the Contractors Association for the image!


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